Fashion is global????
Editted by: Eric HanFashion has different types of products such as clothes, perfume, libsticks, bag and many others.
For example, Chanel has been evaluated the 6th luxury brand in the world. They focus on woman's fashion rather than man. And also they stick to promotion of a traditional know-how and a legacy from its founder. Therefore, there is no wonder why most of the brand's communication is centered about her heritage but also the strategy is to reaffirm the brand's image always reflecting its modernity.
This video will be talking about the global fashion definitely.
From the video, Chanel has been disseminated their fashion industry to the world by their maketing strategy.
1. Fashion Show
2. Adivertising (Megagines, TV or others)
3. Sponsorship (Famous singers or actors)
source:https://www.youtube.com/watch?v=Udbkqrz7UfEhttp://fashionbi.com/insights/marketing-analysis/the-key-elements-of-chanel-s-luxury-marketing
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